95: The secret sauce in Weber’s learning blend? Experience – Jane Calleja

Jane Calleja discusses how Weber develops the product knowledge and confidence of independent retailers to sell their range of barbecues. When covid limitations and travel restrictions made face-to-face workshops impossible they had to come up with a new approach to provide the critical elements of a product and flavour experience. In a period of skyrocketing demand in the homemaker segment in 2020 they achieved impressive participation levels in this optional program and successfully launched a new product category. Listen to hear all about this award-winning learning solution.