90: Creating Customer Impact – Gill McEwen

Blackmores Institute educates Blackmore’s customers and consumers about natural health care products, including their own brands. They consistently focus on providing education solutions that create impact for their customers who primarily work in pharmacies. This focus guides what solutions they develop, what approaches they test, how they design solutions and how they measure and evaluate outcomes. Blackmores Institute provides an excellent example of what it looks like when a learning and development team thinks ‘business first.’