Podcast Episode
95: The secret sauce in Weber’s learning blend? Experience – Jane Calleja
95: The secret sauce in Weber’s learning blend? Experience – Jane Calleja
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Show Notes
Jane Calleja discusses how Weber develops the product knowledge and confidence of independent retailers to sell their range of barbecues. When covid limitations and travel restrictions made face-to-face workshops impossible they had to come up with a new approach to provide the critical elements of a product and flavour experience. In a period of skyrocketing demand in the homemaker segment in 2020 they achieved impressive participation levels in this optional program and successfully launched a new product category. Listen to hear all about this award-winning learning solution.
Resources
Jane Calleja LinkedIn profile
Weber Australian website
Redseed website – a partner in the development and delivery of the blended learning solution
Eventsair website – platform used as part of the Weber learning solution
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Michelle Ockers
An award-winning speaker, Michelle brings decades of learning and development experience as she interviews business leaders and learning professionals to uncover interesting stories, authentic conversations, and new insights.
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Elevate 18: Organisations Need L&D to Take Bold Action
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