Podcast Episode
22: Running a video learning campaign with marketing tactics – Megan Power
22: Running a video learning campaign with marketing tactics – Megan Power
Show Notes
What happens when the L&D Manager is also the Marketing Manager? You get to run a learning campaign! In this episode, Megan Power shares her story of using a video learning campaign to upskill retail staff on a new product line. She talks through how they produced and shared videos, used marketing tactics for engagement and used data analytics throughout the campaign to connect with their learners and track the phenomenal sales success.
Resources
Your host
Michelle Ockers
An award-winning speaker, Michelle brings decades of learning and development experience as she interviews business leaders and learning professionals to uncover interesting stories, authentic conversations, and new insights.
Previous Podcast Episode
21: Improving the Onboarding Experience – Nic Barry
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