22: Running a video learning campaign with marketing tactics – Megan Power

What happens when the L&D Manager is also the Marketing Manager? You get to run a learning campaign! In this episode, Megan Power shares her story of using a video learning campaign to upskill retail staff on a new product line. She talks through how they produced and shared videos, used marketing tactics for engagement and used data analytics throughout the campaign to connect with their learners and track the phenomenal sales success.