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Podcast Episode

22: Running a video learning campaign with marketing tactics – Megan Power

March 18, 2019
22: Running a video learning campaign with marketing tactics – Megan Power

Show Notes

What happens when the L&D Manager is also the Marketing Manager? You get to run a learning campaign! In this episode, Megan Power shares her story of using a video learning campaign to upskill retail staff on a new product line. She talks through how they produced and shared videos, used marketing tactics for engagement and used data analytics throughout the campaign to connect with their learners and track the phenomenal sales success.

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Michelle Ockers
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Michelle Ockers

An award-winning speaker, Michelle brings decades of learning and development experience as she interviews business leaders and learning professionals to uncover interesting stories, authentic conversations, and new insights.

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