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Podcast Episode

23: Creating a Rock Star L&D Brand – Alexandra Lederer

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April 1, 2019
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23: Creating a Rock Star L&D Brand – Alexandra Lederer
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Show Notes

Ovolo Hotels are a hospitality group who like to do things differently. As they embarked on a period of rapid growth they saw the need to create an L&D function and onboarded an L&D Manager.
Alexandra Lederer joined the business with no department, no team and no experience in hospitality. But what she did have was a background in marketing.
Challenged to be innovative whilst aligning the L&D function with the out-of-the-box Ovolo approach to business, Alex pushed through her comfort zone and created a brand and culture of learning for the business which is most definitely F.U.N. – Fun, Unconventional, Never boring.

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Episode 23 Transcript
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This is R.O.C.K. Ovolo trailer video
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This is R.O.C.K. Ovolo L&D strategy and branding overview
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Michelle Ockers
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Michelle Ockers

An award-winning speaker, Michelle brings decades of learning and development experience as she interviews business leaders and learning professionals to uncover interesting stories, authentic conversations, and new insights.
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