Podcast Episode
95: The secret sauce in Weber’s learning blend? Experience – Jane Calleja
95: The secret sauce in Weber’s learning blend? Experience – Jane Calleja
Show Notes
Jane Calleja discusses how Weber develops the product knowledge and confidence of independent retailers to sell their range of barbecues. When covid limitations and travel restrictions made face-to-face workshops impossible they had to come up with a new approach to provide the critical elements of a product and flavour experience. In a period of skyrocketing demand in the homemaker segment in 2020 they achieved impressive participation levels in this optional program and successfully launched a new product category. Listen to hear all about this award-winning learning solution.
Resources
Jane Calleja LinkedIn profile
Weber Australian website
Redseed website – a partner in the development and delivery of the blended learning solution
Eventsair website – platform used as part of the Weber learning solution
Robert Cialdini - The 6 Principles of Influence (video)
Learning Uncut Episode 54: Low Budget, High Impact – Learning at Forty Winks – Debbie Key. Listen for another example of how to go about building relationships and identifying priorities when moving into a new role as an L&D leader
Your host
Michelle Ockers
An award-winning speaker, Michelle brings decades of learning and development experience as she interviews business leaders and learning professionals to uncover interesting stories, authentic conversations, and new insights.
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Elevate 18: Organisations Need L&D to Take Bold Action
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